3PL logistics is a rapidly growing segment of online commerce
3PL or third-party logistics is well known in supply chain management, but if you’re new to the industry, you might not be aware of the in’s and out’s of 3PL and what is included in the process.
If you have ever wondered what is 3PL logistics and what it means, we take the time in this article to explore the process and provide a deep dive into the world of warehousing, fulfilment services and distribution.
What is 3PL logistics and what does it mean?
3PL in simple terms means third party logistics, or the provider or outsourced logistics services that often includes procurement, fulfilment, transportation and even warehouse storage.
For example, if you are selling a product, a 3PL arrangement will handle the consumer ordering process, transportation of product, online steps for fulfillment and ensuring the product winds up in the hands of the consumer in a fast and reliable time.
3PL offers plenty of cost savings to businesses allowing businesses to scale when they start growing, and removing the need for businesses to invest in their own offices, warehouses and distribution networks. Many eCommerce stores use 3PL for a fast and convenient solution for supply chain management.
Why is 3PL so important?
3PL is growing in popularity among online stores and eCommerce groups due to the affordability and scalability for retail businesses. 3PL companies are specialists in what they do and offer cheaper rates for shipping, warehousing and general supply chain management, taking the hard work off businesses hands and making the process seamless and reliable. Customers benefit from having their freight negotiated and handled by experts and gain back significant time in their business.
Customers that are focused on growth and streamlining their supply chain turn to 3PL to ensure strong profit margins and avoid expensive storage space and costs of fulfilling and shipping their product themselves.
Third-party logistics providers are all unique, however, their capabilities include a complete solution including warehousing or storing products, transporting products, distributing the products and also shipping and receiving products.
Advantages and disadvantages of 3PLs
When you are considering a 3PL company, it is important to understand there are pros and cons for both, and while automating your fulfilment might seem like a no brainer - you should be aware that there are negatives and considerations to be aware of.
Pros for 3PL companies
Reduce your company overheads
- this is a big factor for many businesses that move towards 3PL. Not needing to lease warehouse space and hire your own fulfilment team means that the costs for running your business are capped based on your fulfilment and you can re-direct funds towards growth and expansion.
Expand internationally - often the concept of expanding overseas is too much of a headache for many companies, however, 3PL will take care of all the documentation, accounting, paperwork and duties associated with shipping your product overseas. You can even engage a 3PL in the country you are looking to expand into, taking advantage of shipping and delivery times and boosting customer service experience.
Use specialists in 3PL and fulfilment
- when you engage the services of a 3PL company, you are engaging the services of a specialist in order fulfilment, and supply chain management. We all can’t be experts in our chosen business, and 3PL professionals are the leaders in transportation services, distribution, pick and pack, and warehousing - allowing you to focus on the areas you specialise in. In many cases the SLA (Service Level Agreement) for customers includes pick accuracy of 99% or more, giving you the utmost in reliability and professionalism.
Fast delivery
- one of the most advantageous features of 3PL is fast shipping. Optimizing the delivery of products will boost customer satisfaction and can often result in return customers and positive word of mouth. In addition, national 3PL networks can enable you to place your stock across the country, cutting down shipping times as well as costs.
Cons for 3PL companies
High set up fees
- one of the big negatives and major deterrents for many companies considering 3PL is the high cost for set-up fees. Kicking off a 3PL contract can mean a range of processes, and often this cost is not something many businesses are willing to outlay until the demand is at a level where the business is unable to cope with the growth. OmniGrowth is a unique service that has selected 3PL’s who are easy to set up with, reducing the thousands of dollars of onboarding costs that can occur with some 3PL providers.
Off-site and not as accessible
- for many companies, the ease of being about to check your own records and quality control measures quickly and without delay can help in the event of a customer complaint, however, 3PL is slightly removed and inventory is not always as accessible in all cases which means there are a few extra steps which many businesses can find frustrating. On top of this, this can sometimes affect customer service, leading to challenges for both the business and the consumer. OmniGrowth has taken time to pre-screen and select only 3PL’s which have real time inventory visibility - giving you the most up to date information on your stock holdings.
What is 4PL and how is it different to 3PL?
The big difference when it comes to logistics is 3PL and 4PL is outlined below.
3PL
- third-party logistics - this is basically when an organisation manages the product in the supply chain process, however, the transportation or logistics can be outsourced to another company.
4PL
- fourth-party logistics - in this case, the logistics activities are managed by the company and all of the supply chain from start to finish is under the one provider. There will also be a case where as supplies run low, the 4PL will contact the company to advise inventory is needing a top-up.
With so many party logistics 3PL and fulfilment services available for retailers, in particular, 3PL is a viable option for those wanting to engage in a cost-effective and fast shipping and fulfilment solution.
For many companies wishing to expand into new markets, grow into additional countries or streamline their fulfilment, 3PL is an exciting option to boost customer service and take advantage of professional transportation and warehousing options that just aren’t available for many small retailers.