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7 Things to Look For In a 3PL

March 2, 2021
You may have heard of something called a 3PL. It stands for Third Party Logistics which is basically a warehouse that will store your product and pick and pack your orders on your behalf. You effectively get all the benefits of a big warehouse while only having to pay based on your actual usage.

Choosing the right 3PL is crucial. They play an important role in your relationship with your customers. When it goes right, you’ll see repeat purchases and very happy customers. Unfortunately if you choose the wrong 3PL, it can be disastrous for your business and cost a lot of time and energy. Before we delve into what to look for, let’s review the standard charges for using a 3PL:

INBOUND
The is the cost of receiving your product into the warehouse. You will often see terms like Receiving, Count & Putaway in reference to this activity.

STORAGE
There are lots of areas within a warehouse that your product may be located. You will generally need to pay for a pick face location (where the pickers pick from), and bulk storage for any leftover product that doesn’t fit in the pickface.

There are a few exceptions to this, for example, if you have fast moving bulky goods they will usually be picked from pallets, or where you don’t have much stock and so all of your product can fit in a pickface, you won’t need bulk storage.

PICKING
Usually the 3PL will charge an order fee for each order, and then a fee for every item picked. There will usually be different rates for units vs full cartons vs pallets, as well as heavy or oversized products versus standard sized products.

PACKING
Unless you want the 3PL to giftwrap your product or use custom boxes, the fee for packing is usually included in the picking fees. The only exception is that 3PLs will charge for cartons or satchels (usually at a cost + 10% rate).

FREIGHT
Some 3PLs give you the option of bringing your own freight carrier rates or using theirs. It is generally cheaper to use theirs due to their bulk volume discounts that they pass on. In addition, if you do BYO your own rates, you may have to pay a small fee per order to cover the cost of organizing shipping with your carrier.

For a more detailed description of 3PL rates as well as how to save money, feel free to use our free calculator or alternatively contact us to arrange for us to find you a 3PL .

So here are the 7 things to look for when comparing 3PLs:

1. COMPETITIVE COMMERCIALS
Knowing the above, the #1 things to look for are the commercials. The challenge with this is that every 3PL has a different way of charging, they use different terms and some will be more expensive on inbound but cheaper on outbound. Do not fall for a single fee. The only way to truly compare 3PLs is to model the costs across 12 months based on a set of assumptions for your business. 

2. EXCELLENT SERVICE LEVELS 
There are 4 main Service Level indicators:

i) Pick/pack accuracy
This is the % of orders that are packed correctly. It is hard to measure as it relies on recipients reporting the error to the seller. (If the warehouse knew they picked in error they wouldn’t send it out) It should be at least 99%.

ii) Dispatch on time
As mentioned above, the 3PL warehouses will set an order cut-off time for your orders. This measures what percentage of your orders are dispatched within this cut-off. It should be at least 97.5%

iii) Inventory accuracy
This is how accurate the inventory number is given incoming goods and outgoing orders. It can be impacted by warehouse accuracy as well as your manufacturers’ accuracy. It should be at least 99%. 

iv) Inbound turnaround time
This is the time it takes from your stock arriving to the warehouse and being available to sell (dock to stock). It’s usually 48 hours however 24 hours is best practice.

3. GREAT CUSTOMER SERVICE
Things can and do go wrong. Whether it is your manufacturer who makes a mistake or the 3PL, at some stage you will encounter an issue. The key to a good 3PL is how they handle these issues. Many a poor 3PL have caused sellers grey hairs through a lack of communication or desire to resolve issues.

4. COMPREHENSIVE REPORTING
You should be able to view your inventory levels and the status of all of your orders in the warehouse. The best 3PLs provide this via a customer portal. Worst case you should receive regularly via email. OmniGrowth's technology provides an advanced reporting and business intelligence suite which can assist you in understanding and optimizing your supply chain.

5. ABILITY TO SUPPORT YOUR BUSINESS’ GROWTH
There’s no point moving to a 3PL that can’t support your growing business. There are two key things to look for:
i) The physical space to support your growth
ii) Strict processes – this is a good sign they can scale to support peak Sales’ periods

6. EXTENSIVE INTEGRATIONS
A 3PL should save you time. You don’t want to be messing around with uploading .csv files if you can avoid it. The best 3PLs should integrate directly with your shopping cart so that orders flow directly to the warehouse for fulfilling. This includes marketplaces like eBay, although many sellers use an integration platform like Neto or Shopify to manage marketplace orders as they allow for centralized inventory control.

The best warehouses will also integrate with the major ERPs and inventory management software such as TradeGecko. In addition, the warehouse should feed your parcel tracking numbers back to your website for communicating to your customers. While some charge for these integrations, it will save you so much time in the mid-long term.

7. GREAT REVIEWS
I’ve put this last as it’s an imperfect measure. Unfortunately, when it comes to 3PLs, the retailers/sellers who have a great experience rarely provide a review. Alternatively, the people who have a bad experience (be it their fault, the 3PLs or a combination) are usually extremely active when it comes to writing reviews.

The better measure is to ask for the contact details of businesses who are a similar size or in a similar industry to you so that you can probe for their experience.


Using a 3PL can be a great move for a business, however before you sign up with one, make sure you evaluate them against the above 7 criteria to ensure they’re the right partner for your business.


Andrew Carroll is the owner of OmniGrowth, an independent service that retailers can use to find a 3PL. Finding a reliable 3PL and comparing costs can be complicated….OmniGrowth make it simple. Let us find you the right 3PL with our free 3PL cost calculators or 3PL Search services.

Interested to Find out More?

A warehouse filled with lots of shelves and boxes.
By Andrew Carroll March 12, 2021
3PL logistics is a rapidly growing segment of online commerce 3PL or third-party logistics is well known in supply chain management, but if you’re new to the industry, you might not be aware of the in’s and out’s of 3PL and what is included in the process. If you have ever wondered what is 3PL logistics and what it means, we take the time in this article to explore the process and provide a deep dive into the world of warehousing, fulfilment services and distribution. What is 3PL logistics and what does it mean? 3PL in simple terms means third party logistics, or the provider or outsourced logistics services that often includes procurement, fulfilment, transportation and even warehouse storage. For example, if you are selling a product, a 3PL arrangement will handle the consumer ordering process, transportation of product, online steps for fulfillment and ensuring the product winds up in the hands of the consumer in a fast and reliable time. 3PL offers plenty of cost savings to businesses allowing businesses to scale when they start growing, and removing the need for businesses to invest in their own offices, warehouses and distribution networks. Many eCommerce stores use 3PL for a fast and convenient solution for supply chain management. Why is 3PL so important? 3PL is growing in popularity among online stores and eCommerce groups due to the affordability and scalability for retail businesses. 3PL companies are specialists in what they do and offer cheaper rates for shipping, warehousing and general supply chain management, taking the hard work off businesses hands and making the process seamless and reliable. Customers benefit from having their freight negotiated and handled by experts and gain back significant time in their business. Customers that are focused on growth and streamlining their supply chain turn to 3PL to ensure strong profit margins and avoid expensive storage space and costs of fulfilling and shipping their product themselves. Third-party logistics providers are all unique, however, their capabilities include a complete solution including warehousing or storing products, transporting products, distributing the products and also shipping and receiving products. Advantages and disadvantages of 3PLs When you are considering a 3PL company, it is important to understand there are pros and cons for both, and while automating your fulfilment might seem like a no brainer - you should be aware that there are negatives and considerations to be aware of. Pros for 3PL companies Reduce your company overheads - this is a big factor for many businesses that move towards 3PL. Not needing to lease warehouse space and hire your own fulfilment team means that the costs for running your business are capped based on your fulfilment and you can re-direct funds towards growth and expansion.  Expand internationally - often the concept of expanding overseas is too much of a headache for many companies, however, 3PL will take care of all the documentation, accounting, paperwork and duties associated with shipping your product overseas. You can even engage a 3PL in the country you are looking to expand into, taking advantage of shipping and delivery times and boosting customer service experience. Use specialists in 3PL and fulfilment - when you engage the services of a 3PL company, you are engaging the services of a specialist in order fulfilment, and supply chain management. We all can’t be experts in our chosen business, and 3PL professionals are the leaders in transportation services, distribution, pick and pack, and warehousing - allowing you to focus on the areas you specialise in. In many cases the SLA (Service Level Agreement) for customers includes pick accuracy of 99% or more, giving you the utmost in reliability and professionalism. Fast delivery - one of the most advantageous features of 3PL is fast shipping. Optimizing the delivery of products will boost customer satisfaction and can often result in return customers and positive word of mouth. In addition, national 3PL networks can enable you to place your stock across the country, cutting down shipping times as well as costs.  Cons for 3PL companies High set up fees - one of the big negatives and major deterrents for many companies considering 3PL is the high cost for set-up fees. 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OmniGrowth has taken time to pre-screen and select only 3PL’s which have real time inventory visibility - giving you the most up to date information on your stock holdings. What is 4PL and how is it different to 3PL? The big difference when it comes to logistics is 3PL and 4PL is outlined below. 3PL - third-party logistics - this is basically when an organisation manages the product in the supply chain process, however, the transportation or logistics can be outsourced to another company. 4PL - fourth-party logistics - in this case, the logistics activities are managed by the company and all of the supply chain from start to finish is under the one provider. There will also be a case where as supplies run low, the 4PL will contact the company to advise inventory is needing a top-up.  With so many party logistics 3PL and fulfilment services available for retailers, in particular, 3PL is a viable option for those wanting to engage in a cost-effective and fast shipping and fulfilment solution. For many companies wishing to expand into new markets, grow into additional countries or streamline their fulfilment, 3PL is an exciting option to boost customer service and take advantage of professional transportation and warehousing options that just aren’t available for many small retailers.
A person is typing on a laptop computer.
By Andrew Carroll March 12, 2021
Australia is fast becoming an epicentre of e-commerce, with plenty of exciting ecommerce sites popping up left, right and centre. Some of the top e-commerce sites such as eBay are well known in the marketplace, but what about the other not so well-known sites that are kicking goals and driving some serious traffic and sales?  In this article, we explore some of the top sites in Australia that are successfully making a name for themselves in online shopping and online marketplaces. With some Australian businesses hitting the top ten and other global giants making the list, e-commerce is certainly alive and thriving in Australia with the e-commerce environment a serious money-spinner for businesses focusing on driving digital channels. Size of the e-commerce market in Australia Australians use both digital devices such as iPad, iPhones and mobile devices as well as computers to explore e-commerce marketplaces both locally and abroad. IBISWorld Industry - Online Shopping in Australia published in June 2019 determined that the online shopping industry between 2018 - 2019 generated $23.7 billion in revenue with an annual growth rate projected between 2019 and 2024 of 7.8%. With 57,000 businesses in the industry, the industry has seen significant influx in the last five years in particular with Amazon Australia launching and a wide range of other online retailers moving to digital mediums from traditional bricks and mortar stores. Faster internet and more tech-savvy consumers has driven industry performance and transformed the online shopping phenomenon. Australians are making a move to digital marketplaces, particularly during recent COVID-19 lockdowns thanks to the ease of use, delivery and simple payment options. Not only can consumers shop from their iPhone or hand-held device at a time and location that suits them, e-commerce is available 24 hours a day, which makes the industry a tremendous opportunity for many goods and services providers.  Top e-commerce stores in Australia to watch Many traditional bricks and mortar stores and retailers have moved to e-commerce in the past decade such as JB HI-Fi, Woolworths, Coles and David Jones, as the industry continues to grow and take hold of a higher proportion of the market. Kogan - Australian e-commerce giant Kogan is a success story for the industry, with the business founded by Ruslan Kogan in a Melbourne garage in 2006 and now growing into a billion-dollar business in less than 15 years. COVID-19 has been a positive boost for Kogan.com, with online shoppers pushed online, particularly for electronics and home technology such as computers, smartphones, and appliances. eBay Australia - one of the first and probably most well-known e-commerce marketplaces for online shoppers, eBay was created in the US as an innovative platform and marketplace that connects shoppers and businesses through an online auction platform. Amazon Australia - an online marketplace for everything from electronics, books, sporting goods, computers, and home products, Amazon Australia boasts millions of products and lots of deals that entice millions of customers. A big feature of Amazon Australia is the free two-day shipping available on the platform. Catch.com.au - created in Australia, Catch.com.au launched in 2006 by two brothers who were looking to tap into the e-commerce market and embrace the digital world of shopping. The company is now part of Wesfarmers Group, and the online store is listed as one of Australia’s top retailers. Chemist Warehouse - this online and bricks and mortar chemist retailer owned by the Victorian-based Verrocchi and Gance families, continues to be at the forefront of internet pharmacy in Australia. The Chemist Warehouse group now employs over 8000 staff members, controlling over 400 pharmacies and is Australia's largest pharmacy retailer with an estimated market share of around 50% of the Australian market. JB Hi-Fi - Established in 1974 by Mr. John Barbuto (JB) in East Keilor, Victoria, the focus of the business was to offer specialist hi-fi equipment at affordable prices. The business sold in the early 1980’s and started to branch out into multiple stores before making the move to include online shopping, and in 2003 the business was floated on the Australian Stock Exchange. Big W - In May 2010, Australian discount retailer Big W, operated by the Woolworths Group, launched their online store kicking off a new era for the national retail giant. The online store carries an extended range of items from categories including nursery, entertainment and electronics that can only be bought online and offers a super-fast postage option or pick-up in store. Coles - Coles has over 2,500 retail outlets nationally, and is a leading retailer in the fresh food and supermarket e-commerce space. Over the past few years, the retailer has made a dedicated push towards digital investing in-home delivery options with online ordering, click and collect and more. Officeworks - After starting the business 25 years ago, Office Works has embraced a strong digital strategy following acquiring Geeks2U and championing a new paid parental leave policy ‘Growing Families’. With 7,000 store team members, the business targets a wide audience of consumers including parents, students and personal shoppers to micro, small and medium businesses. The key to the success of the stationary and business supply chain is their use of technology to drive store and online fulfilment. With a high internet penetration of 21 million in Australia having access to the web, Aussies are ranked in the top 10 for the size of the e-commerce market in the world by revenue. AfterPay and ZipPay have helped to boost the market size, with buyers being able to pay off purchases in instalments, often with no interest. Whether it is supermarkets, pharmacy, health, electronics or discount stores, e-commerce is a thriving market in Australia and continues to grow year on year. OmniGrowth is a leading 3PL warehousing and logistics provider which can help you compare, negotiate with 3PLs across Australia.
Vote for us in the 2021 vendors in partnership awards
March 6, 2021
We were recently humbled to receive a Vendors in Partnership (VIP) award nomination. While our greatest reward comes from our client's appreciation and success, it's always nice to receive acknowledgement from such a respected ecommerce industry organisation, RetailGlobal.com Congrats also to our fellow nominees as I know you're as passionate about ecommerce as we are and you deserve the recognition.
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